In the current times that we are living in, the commerce industry has advanced in a way that there is a need for companies to adapt to the technological advancements. It is, therefore, a wise idea that organization integrate their service delivery means in order for them to be efficient and effective. For the above reasons, other software companies have developed products which help in the process of integration, deployment to the cloud, thus making it easy for organizations to deliver their services properly and eventually realize an increase in their return on investments.
Integration of commerce cloud with other preferred Suites offers invaluable tools to organizations thereby enabling seamless and great customer experience. This kind of integration can help these organizations manage customer data in a way that will improve their business. It is also possible that once two platforms have been integrated, organizations will realize other presentable opportunities that can be utilized in other environments where the platforms of the two cloud solutions meet.
If a person is a retailer, use of Salesforce is a brilliant window in their data. Use of the system has enabled people to work with systems and retrieve any information they require for open sales opportunities as well as optimization of customer service. It has become easy to do reporting with Salesforce as it offers reporting solutions and also store useful customer information.
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There is a software known as Demandware which is a front-end system that enables interactions with one’s online customers. It provides competitive advantage in retail businesses. It has been termed as one of the best commerce platforms in the world, thus the need for integration with a cloud platform. There is a massive amount of customer data that can be analysed in the storefront of Demandware.
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If an organization chooses to make use of these investments, they will have the opportunity to achieve full visibility of other customers who are online. This is possible in a single centralized location of a Customer Relationship Management software. Data synchronization is also enabled with integration of services. Due to the fact that this is the main reason for integration, it ensures that the information an organization has is available in their systems and also the latest.
With integration enabled in any given organization they will be able to see important customer information such as their online and offline purchases, their preference as well as personal information like their histories in product review and also their accumulated loyalty points. Integration of data is, therefore, must for companies if they want to stay ahead always as well and improve their customers’ experience. They will also be able to streamline their way of offering services. This way, they will be able to retain their customers.